First of all, we must recognize that Internet marketing is simply a way of doing business with other people who know us, like us and trust us. No matter how we do business, both online and offline, business is primarily about building good relationships.
Everyone seems to be wondering about Internet marketing and what it really means to most people in America. Is it the same thing people do when they tell their friends about a new product or service over the phone? Does everyone tell their friends about finding the best product and riches beyond measure, trying to build a “downline”, for example?
We agree, it is confusing for most of us. The more we hear about internet marketing, the more confusing it gets. Why is that? Everyone tries to explain the details when they have no idea what it is about. At least we agree on some things.
Perhaps we can agree that Internet marketing generally involves a website with what is known as a “squeeze” page in which instant messaging tries to entice visitors to sign up with their name and email address. . Usually everyone who signs up gets a gift and then we start using email for follow-up messages.
You don’t actually need to have a website, but it seems like a standard fee and normal procedure for most of the people who hang out on internet marketing. You can make that decision later, but we like the email connection with subscribers.
Unfortunately, some people sign up, leave their name and email address, and then almost immediately forget that they gave the connection until an email appears in their inbox. They immediately yell SPAM without being fair to the sender.
Most automatic response systems, such as Aweber, Contact, and others, require confirmation before subscribers start receiving messages. Even with this extra step, there are still complaints that people forget they signed up. No system is perfect even when additional steps are added to avoid problems or complaints with email messages.
Automation is useful to the Internet marketer today because each email message gives the recipient a button to unsubscribe with a single click. It’s that easy to remove yourself from any list, which should eliminate subscriber complaints.
It is very important that you send emails to the people who are interested in your products or the messages you share or they will quickly leave, unsubscribe, without thinking or are simply tired or have lost interest in your approach.
Actually, you better be an internet marketer when people unsubscribe once they no longer have any interest in your “stuff” or what you have to say. Harley riders don’t last forever, horse lovers change, singers grow old, etc.
Another extension of your internet marketing reach will connect you to social media, your Facebook fan pages, LinkedIn, wherever there are people on the planet is where you will find the internet marketer.
Building your subscriber list is excellent and a top goal for the internet marketer with a definitive business plan. However, never let the urgency or the attempt to push the process upset or anger others. You want to build a relationship of knowledge, liking, and trust with all of your subscribers for long-term success in your business.